Prestige, performance, avant-garde technology and absolute reliability: these four “watchwords” have characterized TAG Heuer’s philosophy since its founding in 1860, when Edouard Heuer set up the company’s first workshop in St-Imier (Switzerland). Since that date, the firm’s bold and innovative spirit, its dedication to the high-precision measurement of infinitesimal fragments of time and its quest for excellence in design and fabrication of its products constitute the very soul of TAG Heuer.
Also, TAG Heuer continues winning an active following among sports enthusiasts around the world. Throughout its history, TAG Heuer has a long tradition of technological innovation in precision timepieces. Reflecting this heritage, the TAG Heuer brand has long been closely associated with the world of competitive sports, providing official timing services for the Olympic Games, FIS Ski World Cup, FIA Formula 1 World Championship and other major international sporting events - automobile racing, ski competitions - since the early 1900's. TAG Heuer has steadily built its reputation understanding design and innovation, as well as, a tradition, establishing itself as a leading producer of prestigious sports watches, chronographs, and water-resistant watches.
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